Giselle Arbo

Led user research and problem framing initiatives, identifying key pain points to significantly improve activation and retention for both free and paid users.

Synthesized qualitative and quantitative insights from App Store reviews, in-app surveys, cancellation feedback, and behavioral analytics to inform data-driven product strategy.

Built and scaled a robust user behavior tracking system, defining event taxonomy and producing monthly product dashboards for executive leadership.

Drove a critical redesign of workout discovery and navigation, including filters and IA, which boosted Video Completion Rate from 21% to 46% within one month.

Defined and implemented a more personalized home experience, reducing decision fatigue and accelerating time-to-first-workout for enhanced user engagement.

Designed and shipped impactful habit-building features like streaks and 'in progress' programs, directly improving user retention and repeat engagement metrics.

Created and maintained a scalable cross-platform Design System, encompassing components, tokens, and documentation, utilized across multiple TRX products to ensure consistency and efficiency.

Strategically balanced user needs with technical and business constraints, prioritizing high-impact, low-disruption improvements over full redesigns to optimize resource allocation and delivery.

Owned the complete end-to-end design of the MVP, from initial discovery and user flows through to high-fidelity UI, setting the product's foundational user experience.

Defined and rigorously tested core user journeys, including onboarding, portal access, 2D editing tools, and 3D shop interactions, ensuring intuitive and efficient user flows.

Established the company's inaugural Design System and UI guidelines, aligning with brand standards to ensure consistency and accelerate development cycles.

Improved the 2D drawing experience by redesigning cursor interactions and iconography, successfully reducing friction and significantly increasing clarity for users.

Facilitated cross-functional workshops, aligning product, engineering, and business stakeholders on feature prioritization to ensure strategic product development.

Conducted comprehensive usability testing sessions to validate design flows and gather critical feedback prior to development, ensuring a user-centered approach.

Designed new market-facing products including e-commerce solutions, commercial payment points, and small business POS systems, enhancing the bank's digital offerings.

Conducted extensive competitive benchmarking of fintech and personal finance applications, providing strategic insights that informed product strategy and UX patterns.

Led heuristic evaluations of the e-commerce platform, identifying critical usability gaps and proposing prioritized improvements to enhance user experience and conversion.

Contributed to early-stage product discovery, validating business opportunities through user-centered design methods to ensure market fit and user value.

Designed and implemented new features for mobile applications, leading to significant improvements in user onboarding and core financial transaction flows.

Expanded and refactored the existing Design System, introducing reusable components and Auto Layout standards in Figma to boost design efficiency and consistency.

Conducted targeted user feedback sessions to identify and mitigate friction in the sign-up flow, successfully reducing user drop-off rates.

Collaborated directly with founders and engineers to translate complex business requirements into scalable, user-centric UX solutions.

Delivered diverse brand identity systems, packaging designs, social media campaigns, and motion graphics for various clients, enhancing brand presence and engagement.

Produced high-quality video content and animations using After Effects, effectively communicating brand messages and increasing audience reach.

Designed impactful marketing materials across both digital and print channels, supporting client campaigns and promotional efforts.

Developed a strong foundation in visual hierarchy, typography, and storytelling, which proved instrumental in subsequent product design roles.